We already know home buyers have gone mobile, but we also know the amount of time people are spending on mobile devices is increasing. This means homebuilders must have a mobile strategy in place to provide the information new home buyers are looking for.
A recent joint study conducted by Google and the National Association of Realtors uncovered the following eye-opening facts about today’s new home buyers:
- 89% use a mobile search engine
- 68% use mobile applications
- 51% read general home information
- 48% get directions to visit a home
- 44% compare prices