The New Standard in Exterior Renderings


The new style of exterior renderings improves upon the realism of the siding and brick details.

We recently released our new rendering processes to meet home buyer demand for higher quality images. Here’s a look at the data behind the need for sharper exterior renderings… Additional Analysis by Redfin indicates that getting the sharpest images for your property may result in the following advantages:

  • Receive an average of 61% more views than their peers across all price tiers.
  • Have a 47% higher asking price per square foot.
  • Have an increased likelihood of selling homes priced above $300,000.
  • Stay on the market an average of 10 days less.

Evidence That Exteriors Are More Critical Than Ever

In addition, the exterior of the home is the image home buyers are likely to spend the most time viewing — both in terms of duration and frequency. Eye tracking research done by Old Dominion University at Norfolk, Va., found that more than 95% of users looking at a real estate listing viewed the first photo (an exterior of the home) for a total of 20 seconds, and fixated on it 60 times. In addition, to make a great first impression, you have to capture their attention in 2 seconds.

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Reasons – Why Homebuilders Must Invest in Mobile [Infographic]


We already know home buyers have gone mobile, but we also know the amount of time people are spending on mobile devices is increasing. This means homebuilders must have a mobile strategy in place to provide the information new home buyers are looking for.

A recent joint study conducted by Google and the National Association of Realtors uncovered the following eye-opening facts about today’s new home buyers:

  • 89% use a mobile search engine
  • 68% use mobile applications
  • 51% read general home information
  • 48% get directions to visit a home
  • 44% compare prices

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