Reasons – Why Homebuilders Must Invest in Mobile [Infographic]


We already know home buyers have gone mobile, but we also know the amount of time people are spending on mobile devices is increasing. This means homebuilders must have a mobile strategy in place to provide the information new home buyers are looking for.

A recent joint study conducted by Google and the National Association of Realtors uncovered the following eye-opening facts about today’s new home buyers:

  • 89% use a mobile search engine
  • 68% use mobile applications
  • 51% read general home information
  • 48% get directions to visit a home
  • 44% compare prices

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